Bringing the World to Nebraska

Bringing the World to Nebraska

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CHALLENGE

A major food ingredients company completed an extensive renovation of a large, ultra-modern milk protein and lactose ingredients processing facility in Norfolk, Nebraska. But changing market conditions forced a sudden closing of the newly updated plant.

The attractive facility attracted interest, but no serious offers. How could the multi-national corporation best recover its substantial investment in this state-of-the-art evaporating and drying plant?

SOLUTION

The owners of the Protient facility turned to Harry Davis & Company, the food and beverage industry leader in the brokered sale of complete plants.

Harry Davis & Company immediately began a comprehensive campaign to identify potential buyers of the facility and to conclude a sale. The marketing efforts included electronic and print media directed to the food processing industry, but most importantly direct contact with interested parties from as far away as New Zealand and Israel.

SUCCESS

Harry Davis & Company created a competitive environment through which multiple competing bidders sought to purchase and operate the facility. The result was a highly successful negotiated sale of the dairy ingredient facility.

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